10 Video CTA Examples for Shopify Stores

Video CTAs (Call-to-Actions) can significantly boost Shopify store sales by engaging viewers and driving conversions. Here’s what you need to know:

• Why Video CTAs Work:

  • 87% of customers say videos influence their buying decisions.

  • Videos between 21–34 seconds perform best for engagement.

  • Short-form videos dominate, making up 82% of online content.

• Top 10 Video CTA Examples:

  1. Shop Now Button: Directly drive sales with clear, visible buttons.

  2. Quick Add to Cart: Let shoppers add items easily without distractions.

  3. Get Discount: Use urgency (e.g., limited-time offers) to encourage purchases.

  4. See Details: Offer in-depth product info for hesitant buyers.

  5. Next Video: Keep viewers engaged by guiding them to related videos.

  6. Join Newsletter: Build long-term connections with email signups.

  7. Get Free Guide: Attract leads with helpful, downloadable resources.

  8. Connect on Social: Strengthen your brand’s presence on platforms like Instagram or TikTok.

  9. Test Product: Promote trials or samples to build trust.

  10. Submit Review: Encourage user-generated content with video testimonials.

• Best Practices:

  • Place CTAs at 21–34 seconds for peak engagement.

  • Use vertical videos for 40% higher attention.

  • Highlight benefits clearly (e.g., discounts, free trials).

  • Optimize for mobile with easy-to-tap buttons.

Quick Tip: Tools like ReelTok simplify adding shoppable videos and tracking performance metrics like click-through rates and conversions.

Table: CTA Overview

Shopify CTA Optimization: Crafting Buttons That Convert

1. Shop Now Button

The "Shop Now" button is a powerful tool for driving direct sales. Research shows that 64% of shoppers are more likely to purchase a product online after watching a video about it [1].

For the best results, display the button between 21 and 34 seconds into the video, when viewer engagement is at its highest [1].

Here are some tips to make your "Shop Now" button more effective:

• Choose bright colors that align with your brand to make the button stand out.

• Use simple, direct text like "Shop Now" or "Buy Now."

• Place the button in a way that doesn't block key product details or demonstrations.

If you're using ReelTok for shoppable videos, you can take it a step further by adding multi-product tagging. This feature allows viewers to purchase directly from the video, creating a seamless shopping experience.

This type of CTA works especially well in videos like product demos, user-generated content, and founder-led stories.

2. Quick Add to Cart

The "Quick Add" feature allows shoppers to add items to their cart directly, keeping their focus on the experience.

Here’s how to make your Quick Add to Cart button more effective:

• Place the button in the bottom right corner for easy access without blocking the video.

• Use colors that contrast with the background, so the button grabs attention.

• Keep the text short and clear, like "Add to Cart" or "+ Cart."

For videos showcasing multiple products, take it a step further with floating CTAs that move with specific items as they appear. This works especially well for product comparisons, collection highlights, tutorials featuring several products, or seasonal lookbooks.

ReelTok’s multi-product tagging feature simplifies this process. It lets you create shoppable moments throughout your video while ensuring the floating widget stays visible without disrupting the viewer’s experience.

To get the best results, pair your Quick Add to Cart button with helpful details like the product price, stock availability, size or variant options, and a mini cart preview.

3. Get Discount

Discount CTAs in videos are a great way to create urgency and encourage immediate action. They work particularly well for promotions that are time-sensitive, helping to drive quick purchase decisions while the product is fresh in the viewer's mind.

Here’s how to make your discount CTA stand out:

• Place your discount CTA right after highlighting the product’s value.

• Use colors that contrast with the background to grab attention.

• Incorporate design elements like countdown timers to emphasize urgency.

• Position the CTA during peak engagement times (usually around 21–34 seconds) [1].

These strategies make your discount message impossible to miss.

Examples of Effective Discount Copy:

• "Get 20% OFF – Today Only!"

• "Claim Your $10 Welcome Discount"

• "Flash Sale – Next 24 Hours"

• "Exclusive Video Offer Inside"

With ReelTok's floating widget, you can perfectly time your discount CTAs. Plus, real-time analytics allow you to tweak and improve conversions on the fly.

Pro Tip: Display the discount code, compare original and discounted prices, and clearly show the savings to make the offer even more compelling.

4. See Details

The 'See Details' call-to-action (CTA) takes the next step after direct purchase prompts, offering viewers a closer look at the product with detailed insights.

This CTA acts as a bridge between initial interest and the decision to buy, especially for products that require additional explanation.

Why It Works: Video content plays a huge role in influencing purchase decisions, so providing detailed product information can make all the difference [1].

Tips for Creating Effective 'See Details' CTAs:

• Place the CTA after highlighting key product features.

• Use clear, action-focused language.

• Add visual cues like arrows or highlights to grab attention.

• Ensure the landing page matches the video's content and context.

• Time the CTA during peak engagement moments (between 21–34 seconds) for maximum effect.

These strategies help guide viewers toward exploring the product in more depth.

Examples of Strong 'See Details' Copy:

• "Learn More About Features"

• "View Full Specifications"

• "Discover Size Options"

• "See Complete Details"

ReelTok's multi-product tagging feature makes it easy for viewers to find product details through a floating widget, keeping the process seamless.

Pro Tip: Pair 'See Details' CTAs with product demos or user-generated content to make them even more engaging.

Unlike instant purchase CTAs, the 'See Details' button caters to customers who need more information before making a decision. When used effectively, this CTA can significantly improve conversions. Just make sure your detail page delivers on the promise by providing all the necessary product information [1].

5. Next Video

The "Next Video" call-to-action (CTA) keeps viewers engaged while smoothly guiding them through your video catalog. This approach extends their experience beyond just one product showcase.

Tips for Effective "Next Video" CTAs

• Use eye-catching preview thumbnails

• Add consistent product tags to link related videos

• Time the CTA to maintain attention

• Create logical paths for product discovery

Examples of "Next Video" Button Text:

• "Watch More Products"

• "See What's Next"

• "Discover Related Items"

• "Continue Shopping"

ReelTok's floating widget placement ensures smooth transitions between product videos, keeping users in the shopping mindset. The multi-product tagging feature connects related items, making it easier for viewers to explore and stay engaged.

Here's how to structure your video flow for better engagement:

With 81% of marketers reporting increased sales from video content [1] and 64% of shoppers more likely to buy after watching product videos [1], connecting your content effectively can drive real results.

Pro Tip: Link videos featuring related or complementary products to encourage longer viewing sessions and boost purchase potential.

6. Join Newsletter

Encouraging viewers to sign up for your newsletter through video CTAs can help maintain long-term engagement. These CTAs not only increase your subscriber count but also build stronger connections with your audience.

Key Elements of an Effective Newsletter CTA

For the best results, place your newsletter CTA right after highlighting the product’s value but before the final call-to-action. Research shows videos strongly influence purchasing decisions [1].

Tips for Creating Effective Video Newsletter CTAs

• Keep signup forms simple - just ask for an email address at first.

• Place the CTA overlay in the bottom right corner for better visibility.

• Use contrasting colors to make the CTA stand out.

• Clearly state the benefit of signing up.

• Time the CTA to appear between 15-20 seconds into the video.

Tools like ReelTok’s floating widget make it easy to integrate newsletter signup forms without interrupting the video. Plus, its real-time analytics let you track subscription rates and fine-tune your CTA timing.

Metrics to Measure Newsletter CTA Success

• Conversion rate for signups

• Click-through rate on the CTA

• How video watch time correlates with signups

• Growth rate of your email list

• Engagement levels of new subscribers

Pro Tip: Create a sense of exclusivity by offering perks like early access to sales or subscriber-only product launches. This can make signing up even more appealing.

7. Get Free Guide

Offering a free guide in your video CTA is a smart way to attract leads while gathering potential customer details. Since video impacts 87% of buying decisions [1], tying your guide to a video can make it even more effective.

Key Elements of a Free Guide CTA

Best Timing and Placement

Once your CTA is ready, place it smartly. Aim to include it between 21 and 34 seconds of your video [1]. Make sure the overlay doesn’t block important product visuals.

Tips to Boost Guide CTA Conversions

• Use a clear, specific title for your guide.

• Keep the download process simple and quick.

Measure Your Guide CTA's Success

ReelTok's analytics tools help track your guide CTA's performance. Key metrics include:

• Download completion rates

• Viewer watch time before downloading

• Conversion rates from guide readers to customers

• The best-performing video intervals for CTAs

"It's a great way to provide a deeper connection and a more engaging way of presenting information to potential customers!" - specialsceramics [1]

Pro Tip: Match your guides to your product videos. For example, if you sell cooking tools, offer a recipe guide that features your products. This approach works well - 81% of marketers say video content has directly boosted their sales [1].

Make It Mobile-Friendly

Vertical videos get 40% more views [1], so ensure your guide CTAs are optimized for mobile. Use clear, easy-to-tap buttons and keep form fields minimal to make it seamless for mobile users.

8. Connect on Social

Using video call-to-actions (CTAs) on social media can help strengthen your brand's connection with its audience. With short-form video making up 82% of online content [1], this format is a powerful tool for engaging your community.

Key Elements of an Effective Social CTA

Incorporate these elements into your videos to make your CTAs more effective and engaging.

Tips for Strategic Placement

The timing and context of your CTA can make all the difference. Since 87% of customers say videos influence their buying decisions [1], placing your social CTA in product demos or personal stories can make it more compelling.

Tracking CTA Performance

Use tools like ReelTok analytics to monitor how viewers interact with your CTAs. Track metrics such as watch time before clicking, follow-through rates, and which types of videos perform best.

Focus on Mobile-Friendly Design

With the rise of user-generated content, it's essential to optimize social CTAs for mobile viewers. Keep overlays simple and touch-friendly - 64% of buyers are more likely to purchase after watching a video online [1]. Designing for mobile ensures your CTAs fit seamlessly into your overall video strategy.

Best Practices for Social CTAs

• Create short, engaging videos that reflect your brand's personality.

• Emphasize exclusive perks available on your social channels.

• Keep branding consistent across platforms.

• Use clear, actionable language to guide viewers.

Pro Tip: Display your CTA during peak engagement moments for maximum impact [1].

9. Test Product

Offering a trial lets potential customers experience your product firsthand, helping to ease any doubts they might have. Using video CTAs to promote trials or samples can build trust and increase conversions.

Key Elements of a Trial CTA

Where to Place Your Trial CTA

Add your trial CTA at moments of peak engagement, such as right after showcasing compelling before-and-after results.

Tips for Effective Trial CTAs

• Be Transparent: Clearly explain the trial length and any terms or conditions.

• Keep It Simple: Make the signup process quick and easy.

• Stand Out Visually: Use bold, contrasting colors for your CTA button.

• Create Urgency: Emphasize limited-time offers to motivate action.

• Highlight Trust: Feature guarantees or positive feedback prominently.

Once your CTA is live, monitor metrics like click-through rates, trial signups, post-trial conversions, and the average time it takes for trial users to make a purchase.

Make It Mobile-Friendly

Since many people view videos on their phones, ensure your trial CTAs are optimized for mobile by:

• Using large, easy-to-read fonts

• Including buttons that are easy to tap

• Keeping forms short and simple

• Ensuring fast loading times

• Leveraging tools like ReelTok's floating widget to keep trial offers visible during video playback.

10. Submit Review

Video reviews are a strong form of social proof that can drive more conversions. A well-placed "Submit Review" call-to-action (CTA) in your product videos encourages customers to share their experiences through engaging video testimonials.

Where to Place Your Review CTA

Position your review CTA in areas where viewers are most engaged, such as:

• After product demonstrations

• Following customer success stories

• At the end of how-to tutorials

• Within post-purchase follow-up videos

Key Elements of an Effective Review CTA

Simplifying the Submission Process

Making the review process easy is essential. Tools like ReelTok’s floating widget keep the review submission button visible throughout the video, allowing customers to act when they’re most motivated.

Once the process is smooth, work on refining it further for better results.

Tips to Improve Submissions

With 87% of customers stating that video content influences their buying decisions [1], collecting video reviews should be a priority. To encourage more submissions:

• Request short videos (21–34 seconds) that highlight key product features.

• Provide clear prompts to guide customers on what to share.

• Ensure the submission process is optimized for mobile users.

• Allow quick and easy uploads directly from phones.

The Power of User-Generated Content

Video reviews double as user-generated content (UGC), which helps build trust with potential buyers. Since 64% of shoppers are more likely to purchase after watching a product video [1], incorporating video reviews into your strategy can significantly boost conversions.

"I was looking for an app that will allow me to add some UGC content from TikTok without touching any code. This app gave me so much more, and no coding needed!" - Rage Quit [1]

Tracking Performance

To measure the success of your review CTA, keep an eye on these metrics:

• Video review submission rate

• Completion rate of submitted reviews

• Quality scores of the reviews collected

• Conversion rates influenced by review videos

• Viewer engagement with the submitted videos

Steps to Add Video CTAs

This guide walks you through adding video CTAs to boost engagement and conversions. With ReelTok, you can seamlessly integrate shoppable videos into your Shopify store to drive results.

Choose Strategic Placement

Place your CTAs at the 21–34 second mark - this is when viewers are most engaged. Position videos just below the fold on your homepage for better visibility. On product and landing pages, use vertical video formats to grab attention.

Set Up Your Video CTAs

1. Select Your Video Type

Pick content that connects with your audience. Popular options include:

• Product demos

• Stories from the founder

• Customer testimonials

• Unboxing videos

Keep these videos short and to the point to hold attention and build trust.

2. Configure CTA Settings

Follow these setup tips for better results:

3. Track Performance

ReelTok’s analytics dashboard helps you monitor key metrics like:

• Conversion rates

• Engagement levels

• Viewer interaction time

• Overall video performance

Optimization Tips

Refine your CTAs using performance data:

• Experiment with different button placements

• Test out various CTA texts

• Adjust the timing based on audience behavior

• Compare results on mobile versus desktop

"Very good app, integration is straight forward and simple, customer support is helpful and knowledgeable about e-commerce, definitely worth trying this app to boost your store sales." - BURGA EU [1]

Best Practices for Success

Here’s how to get the most out of your video CTAs:

• Use real, user-generated content

• Tag multiple products when relevant

• Ensure videos load quickly

• Optimize for mobile viewing

• Keep CTAs visible throughout the video

With 87% of customers saying video influenced their buying decisions [1] and 81% of marketers reporting increased sales from video content [1], well-placed CTAs can make a big difference in your store's performance.

Conclusion

Video CTAs can significantly boost sales for Shopify stores. In fact, 87% of customers say video directly impacts their purchasing decisions [1].

Short, well-timed videos - ideally 21–34 seconds long - grab attention and encourage interaction [1]. The format and placement of these videos also matter. Vertical videos, for example, hold 40% more viewer attention than other formats [1]. Placing them just below the fold on your homepage can drive even more engagement. Considering that short-form video now makes up 82% of online content [1], refining your approach to video is more important than ever.

"Finally, an app that combines creativity with commerce! ReelTok's video ads are engaging, and the AI-driven targeting ensures my ads reach the right audience." – BabyBoutique [1]

To get the most out of your video CTAs, experiment with placement, track engagement, optimize for mobile devices, use clear and compelling action text, and make sure your site loads quickly. Marketers who continuously refine their video strategies report up to 81% higher sales [1], proving that video content can be a powerful tool for driving conversions.