10 Shopify Plus Websites You Need to See
October 1, 2024
10 Shopify Plus Websites You Need to See
When it comes to building an eCommerce store that can handle high traffic, large product catalogs, and a complex sales strategy, Shopify Plus is the go-to platform for many successful brands. This enterprise-level solution provides the flexibility, performance, and scalability needed to manage high-volume stores. But how do you know what’s possible with Shopify Plus? To give you some inspiration, we’ve rounded up 10 of the best Shopify Plus websites that showcase the power of this platform. From stunning designs to advanced customizations, these websites are perfect examples of what can be achieved with Shopify Plus.
What is Shopify Plus and Why Do Top Brands Use It?
Shopify Plus is the premium version of Shopify, designed specifically for large and fast-growing businesses. It offers features that go beyond what’s available in standard Shopify plans, such as custom checkout options, automation tools, and priority support. With Shopify Plus, brands can create unique shopping experiences tailored to their audience while ensuring top-tier performance during high-traffic periods.
Key Features of Shopify Plus Websites
What sets Shopify Plus websites apart from regular Shopify stores? Here are some of the most prominent features:
High Customizability: Shopify Plus allows for advanced customizations using tools like the Script Editor, which lets developers create personalized pricing and checkout experiences.
Scalability: Shopify Plus can handle significant traffic spikes, making it ideal for flash sales or major product launches.
Exclusive Access to Advanced Tools: Brands using Shopify Plus can leverage advanced tools like Shopify Flow for automating repetitive tasks and Launchpad for scheduling sales events.
Integration with Advanced Apps: Shopify Plus integrates seamlessly with thousands of third-party apps. For example, the ReelTok app enables merchants to embed shoppable videos directly into their product pages, offering customers a more interactive shopping experience.
Top 10 Shopify Plus Websites You Need to See
We’ve handpicked 10 of the best Shopify Plus websites, each showcasing unique designs, advanced features, and innovative use cases. Let’s dive into what makes each of these sites special.
Website 1: Allbirds
Overview: Allbirds is a sustainable fashion brand known for its eco-friendly footwear. The brand’s Shopify Plus website reflects its commitment to minimalism and sustainability.
Design and Features: Allbirds uses a minimalist design with large, high-quality product images that highlight the details of their shoes. The website’s clean layout and subtle animations create an engaging yet simple shopping experience.
Unique Features: Allbirds leverages custom checkout scripts to offer dynamic pricing based on user location. They also incorporate educational videos and sustainability stories, enhancing their brand narrative.
Website 2: Gymshark
Overview: Gymshark, a leader in fitness apparel, has built a strong online presence with its Shopify Plus website. The site’s high-energy design reflects the brand’s focus on performance and innovation.
Design and Features: Gymshark uses a visually dynamic homepage with large images, interactive menus, and product videos. This creates an engaging experience that appeals to fitness enthusiasts.
Unique Features: The Gymshark site makes excellent use of Shopify Plus’s multi-currency and multi-language capabilities, catering to a global audience. They also use the Script Editor to implement personalized promotions during peak sales events.
Website 3: Kylie Cosmetics
Overview: Kylie Cosmetics is a major player in the beauty industry, known for its bold branding and product launches that often sell out within minutes.
Design and Features: The Kylie Cosmetics website is a masterclass in branding, with vibrant colors and high-quality product imagery that aligns perfectly with its social media presence.
Unique Features: Kylie Cosmetics uses Shopify Plus’s advanced inventory management to handle high demand and frequent restocks. Their use of the ReelTok app to showcase shoppable videos also helps to engage customers and boost sales.
Website 4: Rebecca Minkoff
Overview: Rebecca Minkoff is a luxury fashion brand known for its chic designs and innovative use of technology. The brand’s Shopify Plus website mirrors its stylish aesthetic.
Design and Features: The site uses a clean, modern design with large images and video backgrounds to tell the brand’s story.
Unique Features: Rebecca Minkoff integrates shoppable videos through the ReelTok app, allowing users to click on videos to buy products featured in fashion shows or promotional campaigns.
Website 5: Nestle Nespresso
Overview: Nestle Nespresso’s Shopify Plus website provides an immersive experience for coffee lovers around the world. The site is designed to simplify the process of purchasing coffee capsules and machines.
Design and Features: Nespresso’s site features guided navigation, personalized product recommendations, and video tutorials to help customers choose the right products.
Unique Features: The website uses custom checkout flows and integrations with subscription management tools to streamline the purchasing process for repeat customers.
Website 6: Heinz
Overview: Heinz’s Shopify Plus website was created to support its direct-to-consumer sales strategy. The site features a simple, yet effective design that reflects Heinz’s iconic branding.
Design and Features: Heinz’s eCommerce site uses bold typography, intuitive navigation, and engaging product descriptions to present its offerings in a straightforward manner.
Unique Features: The website offers custom product bundles, allowing customers to build their own packs. Heinz also uses Shopify Plus’s multi-store management to operate different country-specific sites from a single dashboard.
Website 7: Red Bull
Overview: Red Bull’s Shopify Plus website leverages the brand’s global recognition to create an engaging and interactive online store.
Design and Features: The site incorporates video content, large product imagery, and a streamlined navigation structure to promote its products.
Unique Features: Red Bull’s website uses interactive elements like product sliders and dynamic product recommendations, making it easy for customers to explore and purchase.
Website 8: Bombas
Overview: Bombas is an apparel brand that combines fashion with a social mission. Their Shopify Plus website highlights their story and encourages customers to support their “one purchased, one donated” model.
Design and Features: The site emphasizes storytelling and social proof, using high-quality images and user-generated content.
Unique Features: Bombas uses shoppable videos to demonstrate product features and customer testimonials, creating a more interactive shopping experience.
Website 9: Staples
Overview: Staples, a leader in office supplies, has transitioned its focus to eCommerce with its Shopify Plus website. The site is designed to cater to both B2B and B2C customers.
Design and Features: Staples’ site features an organized layout with detailed product categories, making it easy to find items quickly.
Unique Features: The site uses multi-store management to handle various segments of the business, including B2B contracts and B2C retail.
Website 10: Fashion Nova
Overview: Fashion Nova is a fast-fashion brand that relies heavily on social media marketing. Their Shopify Plus website complements their social presence with a high-energy design.
Design and Features: Fashion Nova’s site uses bold colors, interactive product galleries, and a mobile-first approach to engage their target audience.
Unique Features: The brand integrates Shopify Flow for automating marketing campaigns and optimizing inventory management during high-demand periods.
What Makes a Great Shopify Plus Website?
Creating a successful Shopify Plus website involves more than just attractive design. Here are some key elements that contribute to a high-performing store:
Optimized User Experience: The user experience is at the heart of any successful website. A well-designed Shopify Plus site ensures smooth navigation, fast loading times, and an intuitive checkout process.
Integration of Advanced Features: Using tools like shoppable videos and dynamic product recommendations can significantly enhance the shopping experience. Apps like ReelTok help brands create interactive content that drives engagement.
Consistent Branding and Storytelling: Maintaining a consistent brand image across the site helps build trust and recognition among customers.
How to Get the Most Out of Your Shopify Plus Website
To fully leverage Shopify Plus, consider implementing these strategies:
Customizing Your Shopify Plus Store: Take advantage of tools like Script Editor and Launchpad to customize everything from the checkout experience to promotional campaigns.
Leveraging Apps and Integrations: Use apps like ReelTok to embed shoppable videos that engage customers and highlight products in a dynamic way.
Prioritizing Performance and Scalability: Optimize your site for speed and scalability by reducing image sizes, using efficient code, and ensuring your site can handle high traffic during peak periods.
Conclusion
These 10 Shopify Plus websites showcase the versatility and power of the platform. Whether you’re looking to create a minimalist fashion store or a robust global eCommerce site, Shopify Plus provides the tools and features needed to build a standout online presence. By exploring these successful examples, you can gain insights into how to design, structure, and optimize your own Shopify Plus website. Ready to build your eCommerce empire? Reach out to Shopify for a demo or consultation to see how Shopify Plus can transform your business.
