5 Trends in E-commerce Videos

Video content is changing how people shop online. Here's a quick look at 5 key trends shaping e-commerce videos today:

• Shoppable Videos: Let viewers buy directly from videos, boosting sales and engagement.

• User-Generated Content (UGC): Builds trust by showcasing real customers using products.

• Live Shopping Shows: Combines live product demos with real-time interaction and instant purchasing.

• AR Product Previews: Helps customers visualize products in their own space, reducing uncertainty.

• Eco-Focused Videos: Highlights sustainable practices to connect with eco-conscious buyers.

Why it matters: Short, vertical videos (21-34 seconds) work best, especially when placed strategically (like below the fold). Tools like ReelTok make it easy to create and integrate these formats into your store.

These trends aren’t just about better content - they’re about creating a seamless, engaging shopping experience that drives conversions.

E-commerce Visual Trends in 2024 I Pixelz Webinars

1. Direct Purchase Videos

Direct purchase videos, also called shoppable videos, are changing the way customers shop online. These videos let viewers buy products directly from the video itself, making the shopping process smoother and more aligned with modern e-commerce trends.

Here’s why they matter: 64% of buyers make online purchases after watching videos, and videos influence 87% of customer decisions. For marketers, this translates into a direct sales boost, with 81% reporting increased sales thanks to video content [1].

To create effective shoppable videos, focus on these elements:

• Length: Keep them between 21-34 seconds.

• Format: Vertical videos grab 40% more attention.

• Placement: Position them below the fold to maximize engagement.

These features have led to real-world success stories.

"Finally, an app that combines creativity with commerce! ReelTok's video ads are engaging, and the AI-driven targeting ensures my ads reach the right audience." – BabyBoutique

Authenticity is key. Shoppable videos perform best when they showcase real customer demos, unboxings, founder stories, or tutorials.

"I recently added this app to my Shopify store, and I'm thrilled with the results! The shoppable videos from Instagram Reels, Stories, and TikTok have made my store so much more engaging." – Kampot Pipirai

Tools like ReelTok make it easy for merchants to add shoppable videos to carousels, stories, and floating widgets. This approach not only keeps viewers engaged longer but also turns that engagement into higher conversion rates through interactive shopping experiences.

2. Customer-Created Videos

Customer-created videos, often called user-generated content (UGC), play a key role in e-commerce success. Unlike shoppable videos, UGC builds trust by highlighting real customers using products in their everyday lives. These videos offer honest feedback and relatable demonstrations that connect with potential buyers.

To get the most out of customer-created videos, successful e-commerce brands focus on a few key factors:

• Placement: Add UGC to high-traffic pages like homepages or product listings.

• Length: Keep videos short - ideally between 21 and 34 seconds - to hold attention.

• Format: Use vertical videos, as they tend to generate 40% more views compared to other formats [1].

Combining UGC with shoppable videos enhances your e-commerce story and creates a deeper connection with your audience. Many brands encourage customers to create videos by offering incentives or running contests, all while keeping the content genuine.

If you're using Shopify, tools like ReelTok make it easy to showcase customer-created videos across your site. ReelTok supports multiple placement options, including carousels, stories, and floating widgets, helping you highlight real customer experiences effectively.

Examples of effective UGC include:

• Product demonstrations

• Before-and-after results

• Everyday use cases

• Honest testimonials

3. Real-Time Shopping Shows

Real-time shopping shows are changing e-commerce by blending live entertainment with instant purchasing opportunities. These live events allow sellers to showcase products while interacting with their audience through live chats, Q&A sessions, and direct purchase options. The result? A highly engaging way to demonstrate products.

Research shows that 87% of customers make buying decisions influenced by video content [1]. This format is effective because it combines video’s visual appeal with real-time human interaction.

What makes these shows work?

• Interactive Demonstrations: Sellers address viewer questions live, showcasing product features and practical uses.

• Genuine Connections: Real-time interaction helps build trust, which can lead to more sales [1].

Want to make your live shopping shows even more impactful? Try these tips:

• Keep segments short - 21 to 34 seconds works well [1].

• Use vertical video, which gets 40% more views compared to other formats [1].

• Include viewer questions and comments in your demonstrations.

• Highlight real customer testimonials during the broadcast.

For Shopify users, adding shoppable video features can make a big difference. Tools like ReelTok make it simple to include interactive shopping elements, turning viewers into buyers effortlessly.

"It's a great way to provide a deeper connection and a more engaging way of presenting information to potential customers!" - specialsceramics [1]

The best real-time shopping shows combine education and entertainment, keeping viewers engaged while driving sales. With 81% of marketers saying video directly boosts sales [1], this format is a must-try for e-commerce businesses. Up next, learn how AR product previews can take interactive shopping to the next level.

4. AR Product Previews

Augmented reality (AR) videos are changing how shoppers evaluate products before they buy. By using smartphones to virtually place items in their own environment, AR offers an engaging way for customers to feel more confident about their purchases.

Research indicates that AR video content has a strong impact on purchasing behavior [1].

Here’s why AR product preview videos work so well:

• Real-Life Context: Customers can visualize how furniture will look in their living room or how an appliance fits on their countertop.

• Precise Sizing: Accurate dimensions ensure buyers know exactly what to expect when their order arrives.

• Interactive Views: Shoppers can rotate and explore products in 360 degrees, getting a full understanding of the design and features.

• Instant Visualization: These videos replace guesswork with realistic displays of products in everyday settings.

To be effective, AR videos should be concise and focus on showcasing key product details.

For Shopify store owners, tools like ReelTok make it easy to integrate shoppable AR videos. This enables customers to interact with products and make purchases directly through the video.

When creating AR product preview videos, keep these tips in mind:

• Show products from several angles.

• Include familiar objects for size reference.

• Highlight standout features.

• Demonstrate how the product can be used in real-life scenarios.

Using AR previews not only helps customers feel more confident but may also reduce return rates. This makes AR a valuable tool for improving the overall shopping experience.

Next, we'll explore how eco-friendly product videos can take e-commerce marketing to the next level.

5. Eco-Friendly Product Videos

Brands are now using videos to share their environmental efforts, tapping into growing consumer interest in sustainability. These videos highlight eco-friendly practices and help build trust by showcasing transparency and commitment.

Highlighting Sustainable Practices

Videos focusing on the production process are gaining traction. They often emphasize:

• Sourcing materials responsibly

• Streamlining production to minimize waste

• Innovative ways to reduce packaging waste

• Efforts to cut down on overall waste

Telling a Compelling Story

To connect with eco-conscious consumers, these videos often include:

1. Specific Environmental Benefits: Clearly show how the product helps the environment.

2. Certifications and Standards: Highlight recognized eco-certifications.

3. Product Life Cycle: Explain the product's durability and how it can be recycled.

4. Carbon Footprint Details: Share measurable data on emissions reduction.

Tips for Creating Eco-Friendly Videos

To make these videos impactful:

• Use natural lighting to emphasize the eco-friendly theme.

• Show actual recycling or sustainability practices in action.

• Provide measurable data on the product's environmental impact.

• Include instructions for proper disposal or recycling.

• Highlight sustainable packaging in unboxing clips.

For Shopify merchants, tools like ReelTok make it easy to create shoppable videos that link sustainability messaging directly to product purchases, encouraging consumers to make informed, eco-conscious choices.

Where to Showcase These Videos

Strategic placement of eco-friendly videos can maximize their impact:

• Product Pages: Highlight sustainability features directly.

• Homepage: Make eco-friendly practices a central theme.

• Social Media: Share quick, engaging eco-tips and stories.

• Email Campaigns: Include video updates on sustainable initiatives.

Conclusion

From shoppable and customer-generated videos to live streams, AR previews, and eco-conscious messaging, these trends are reshaping how e-commerce operates. Data highlights the growing importance of video in influencing decisions and driving sales.

Short, mobile-friendly videos that combine shopping features with relatable content are transforming the shopping experience. To maximize impact, focus on keeping videos concise, using vertical formats for mobile viewing, and placing them strategically on product and homepage sections. These tactics are paving the way for a new era in online shopping, where creative video formats take center stage.

"Finally, an app that combines creativity with commerce! ReelTok's video ads are engaging, and the AI-driven targeting ensures my ads reach the right audience." – BabyBoutique [1]

The integration of shoppable videos, user-made content, live shopping, AR previews, and environmentally conscious messaging is changing the face of online retail. Tools like ReelTok make it easy for merchants to adopt these features, with pricing starting at $5.99 per month for smaller stores and scaling up to $299 per month for larger businesses [1].

"Fantastic app and great customer service. Allows you to have videos with products on your collection/home pages in a few simple clicks." – Kitchen Krafters [1]

Video content is now a must-have for creating engaging, conversion-driven shopping experiences that align with the expectations of today’s consumers.