How to Use Shoppable Videos for Brand Storytelling
April 5, 2025
How to Use Shoppable Videos for Brand Storytelling
Hook: Shoppable videos are transforming online shopping by combining engaging stories with instant purchasing.
Value Summary: These videos allow customers to click and buy products directly from engaging video content. With 87% of customers influenced by video in their buying decisions and 81% of marketers reporting increased sales, shoppable videos are essential for brands looking to connect with audiences and boost conversions.
Quick Overview:
What are Shoppable Videos? Videos with clickable product links for instant purchases.
Why Use Them? Boost user interaction, increase sales, and create emotional brand connections.
Key Stats:
64% of viewers are more likely to buy after watching a product video.
Vertical videos grab 40% more attention.
How to Start:
Define your brand story.
Film short (21-34 seconds), high-quality vertical videos.
Add product tags carefully.
Use tools like ReelTok to upload and integrate videos.
Bridge: Ready to learn how to connect storytelling with sales? Let’s dive in.
Main Advantages for Online Stores
Adding shoppable videos to your online store can boost business results while enhancing how you share your brand's story. Here's a closer look at the benefits of this format.
Increased User Interaction
Shoppable videos turn passive browsing into active shopping, making viewers more engaged and helping them connect with your brand.
"ReelTok videos bring a new interactive feel to my website. I have been looking for an affordable and lag-free video solution for a while, and this is just perfect. Super easy to attach products to videos." – Wrist&Beast [1]
Higher Sales Numbers
Shoppable videos can directly impact your sales by making it easier for customers to move from discovery to purchase. Check out these stats:
Impact on Purchase Behavior | Percentage |
|---|---|
Customers influenced by video in buying decisions | 87% |
Marketers reporting direct sales increase | 81% |
Likelihood of purchase after watching product video | 64% |
"Very good app, integration is straightforward and simple, customer support is helpful and knowledgeable about e-commerce. Definitely worth trying this app to boost your store sales." – BURGA EU [1]
Beyond increasing sales, these videos help build stronger emotional connections with your audience.
Better Brand Connection
Shoppable videos bring emotion and personality into your storytelling, letting you showcase your brand in ways static images can't. Effective strategies include:
Founder-led stories that share your mission
User-generated content that builds trust
Product demos that educate and entertain
Behind-the-scenes content that makes your brand relatable
"It's a great way to provide a deeper connection and a more engaging way of presenting information to potential customers!" – specialsceramics [1]
Setting Up Shoppable Videos
Now that we've covered the advantages, here's how to set up shoppable videos step by step.
Define Your Message
Start by identifying your core brand story - one that reflects your values and showcases how your products solve problems. Keep your videos short, ideally between 21 to 34 seconds, to hold attention and encourage engagement [1].
Use storytelling methods that resonate with your audience, such as:
Founder-led stories sharing your mission
Customer testimonials and real-life experiences
Behind-the-scenes looks at your process
Product demos that highlight key features
Film Quality Content
To create videos that stand out, follow these technical guidelines:
Element | Best Practice |
|---|---|
Format | Vertical (9:16 aspect ratio) |
Length | 21-34 seconds |
Lighting | Natural or well-lit environment |
Sound | Clear audio, no background noise |
Framing | Ensure the product is in focus |
This vertical format works best for mobile users, offering a smooth viewing experience.
Make Videos Shoppable
Transform your videos into interactive shopping tools by adding product tags. Here are a few tips:
Tag products only when they’re visible on screen
Give each product enough screen time
Use a minimal number of tags to avoid clutter
Ensure tags don’t block important visuals
Add Videos Using ReelTok
ReelTok makes it simple to integrate your videos into Shopify.
"I recently added this app to my Shopify store, and I'm thrilled with the results! Setting it up was a breeze - literally took just 5 minutes with no coding required." [1]
Here’s how to get started:
Upload your video from your computer or cloud storage.
Select the products you want to tag within the video.
Choose where you’d like the video to appear (carousel, stories, or widget).
Preview your video and make any adjustments.
"Simon thanks for all the insights! Reeltok is nice and easy to use. Just had to upload videos and select products. Videos give a nice fresh look!" – Tee Trove [1]
Check Mobile Display
Test your videos on various devices to ensure:
Quick loading times
Clickable product tags
Clear, readable text
Smooth touch interactions
"The ReelTok app added a dynamic touch to my e-commerce store. It was exactly what we were looking for. It was easy to set up and upload the videos, saving a lot of time." – Tee Vibes [1]
For maximum impact, place your most engaging videos just below the fold on your homepage. This placement boosts engagement and encourages purchases, especially for mobile users [1].
Tips for Better Results
Keep Content Natural
When creating shoppable videos, aim for a natural and relatable feel. Here’s how you can do that:
Show real product demonstrations that emphasize practical benefits.
Use unscripted testimonials from actual customers to build trust.
Share behind-the-scenes moments for a more personal touch.
Stick to natural lighting and everyday settings to make the content feel authentic.
Add Tags Carefully
Product tags can enhance your video when used thoughtfully. Here are some tips:
Focus on key features that matter most to your audience.
Include clear calls-to-action to guide viewers.
Avoid overloading the video with tags, as it can distract from the main message.
After adding tags, review your video metrics to fine-tune your approach.
Track Performance
Use ReelTok's analytics tools to monitor how your videos are performing. Pay attention to these important metrics:
Engagement rate: How long viewers stay engaged with your content.
Click-through rate: How often viewers interact with product tags and visit your store.
Conversion rate: The percentage of views that lead to actual sales.
Viewer retention: Identify where in the video viewers tend to drop off.
These insights can help you improve future videos and maximize results.
Common Video Uses
Your shoppable videos are ready - now it’s time to use them to tell your brand’s story and connect with your audience.
New Product Videos
Shoppable videos are a great way to showcase new products. Keep these videos short - between 21 and 34 seconds - and focus on key features and real-life demonstrations. Tag specific product features so viewers can click to learn more or buy instantly. These videos are perfect for creating excitement around your latest launches.
Company Stories
Videos that tell your company’s story can help you connect with customers on a deeper level. Feature founder-led narratives or user-generated content to highlight your mission and values. By tagging products featured in these stories, you can make shopping easy while staying true to your brand’s message.
Product Guides
Product guides are a practical way to educate your audience while reinforcing your brand. Use these videos to showcase benefits, answer FAQs, and provide clear instructions. Vertical videos work particularly well, driving 40% more engagement than square or landscape formats [1]. Place these guides on your homepage and tag products thoughtfully to make shopping straightforward. Focus on content that solves problems and shows how your products meet customer needs.
Conclusion
Video content plays a powerful role in influencing customer behavior - 87% of customers say it impacts their buying decisions, and 81% of marketers credit it with boosting sales [1]. Shoppable videos take this a step further by blending engaging storytelling with instant purchasing options, creating a direct path from inspiration to checkout.
Keep your videos short and engaging, highlighting what sets your brand apart. Whether it’s product demos, behind-the-scenes founder stories, or user-generated content, vertical videos are especially effective at grabbing attention [1].
With tools like ReelTok, moving from storytelling to sales has never been easier. Simply upload your video from your device or cloud storage and position it just below the fold on your homepage for maximum visibility.
"It's a great way to provide a deeper connection and a more engaging way of presenting information to potential customers!" – specialsceramics [1]
Prioritize content that truly connects with your audience. One ReelTok user shares their experience:
"Fantastic app and great customer service. Allows you to have videos with products on your collection/home pages in a few simple clicks." – Kitchen Krafters [1]
Shoppable videos combine storytelling with easy shopping, offering a dynamic way to engage your audience and boost conversions. This powerful mix of connection and convenience can help your brand stand out.
